Motif Investing Review 2021: Is Thematic Investing Legit?

Motif Investing Review: Founded in 2010, Motif is a full service brokerage which offers baskets of securities that carry various investment themes. Thematic investing has been around since the 1980s. But typically, it has been used by pension funds, endowments, and ultra-high-net-worth wealth managers. The premise of thematic investing is simple. Firstly, markets over the long term are driven by earnings growth. Secondly, thematic investing looks to identify long-term trends that are likely to drive future earnings growth.

To sum it up, it is considered to mean a top-down investment approach with a focus on broader, macroeconomic themes.

Is Motif Investing a Good Idea? (Review Breakdown)

  • Users can choose from numerous professionally built “Motifs” that include up to 30 stocks and ETF’s, centered on a core theme. Motif Investing offers more than 150 motifs to choose from, or you can also create your own motif. They are a great way to diversify your portfolio and their pricing is competitive. However, with a lack of advanced features, it’s not the ideal platform for day traders.

New to trading and investing and need help picking a strategy? Well, we have lot’s of free online trading courses to help you navigate what works best for you. Our service is all about giving you affordable help in learning stock market trading.

How Is Motif’s Approach Different?


Our Motif investing review shows you how they’re different. A lot of products on the market today take a simplistic approach to thematic investing. In contrast, Motif believes a more rigorous and systematic approach is necessary.

They use data science to uncover the most important trends driving the economy. Because of this they are able to find companies most impacted by trends.

Simply put, this makes it easy for the user to identify which companies to invest in. Check out our trade room if you want to see live trading in action.

What Is a Motif?

Do you know what a motif is? Our Motif Investing review answers that question. In a nutshell, motifs are groupings of stocks that are based on a single idea or value. A motif makes up a basket of up to 30 stocks or ETFs, that reflect an investment theme, market insight or innovative trend.

You could invest in a “Robotic Revolution” motif or a “Medical Devices” motif. Simply visit the Motif Investing website and search for what you want to invest in – you’re almost sure to find a motif related to your interests.

This is cool. Really cool.

Why? It gives the masses a way to invest in what they care about without having to understand the complexities of investing.

The Motif Catalog

Let’s take a look at the catalog in our Motif Investing review. In my opinion, one of the coolest features of the website is scrolling through the Motif Catalog.Users can choose from numerous professionally built “Motifs” that include up to 30 stocks and ETF’s, centered on a core theme. Motif offers more than 150 motifs to choose from, or you can also create your own motif. If you go that route, you can add, subtract or modify the stocks you’d like to have in your motif. The depth here is impressive! If you’re hungry for more, there are also 180,000+ motifs that were built or customized by the Motif community.That’s a lot, people. What’s more, the themes vary with everything from “Hot Retail,” “Black Gold,” to “Frack Attack” all at your fingertips.

Motif Example

We even offer an example in our Motif Investing review. To give you an idea of a specific basket of stocks that can be purchased at Motif Investing, I browsed through the list of available choices. A Banking motif created by a customer in 2014 caught my attention.

It consists of eight banking stocks with the largest holding of Citigroup at 27.0%. The and smallest holding is ING Group at 4.8%. With only eight stocks in the motif, it’s much smaller than a typical mutual fund or ETF.

The Banking motif is graded at low volatility with average valuation and has a current dividend yield of 3.0%.

Check out the Oil motif. See if any stocks from our oil stocks list are available to be traded. We offer a penny stocks list along with many other lists if you want stocks to look at.


ETFs are another thing our Motif Investing review looks at. If you would rather skip the motifs altogether, the broker-dealer will let you trade individual stocks and ETF’s. IPO’s and secondary offerings are also on tap.

One really attractive feature of the Motif Investing platform is that it’s possible to buy fractional shares of stock.

For example, if you want to trade stocks in dollar amounts – say $1,000 of Facebook – rather than by shares, you can. This means fractional shares are available making Motif suitable for small-dollar investors.

If you’re willing to trade ETF’s with market orders at the opening bell, you can do any fund for $0. Otherwise, it’s a $4.95 trade.

If you’re looking for ETF resources, you’re not going to find very many here; the brokerage firm emphasizes motifs, so that’s where its resources are focused (check out our many different types of stocks page).

The Desktop Platform

If you use a desktop, keep reading our Motif Investing review. Keeping in line with it’s simplified approach to investing, the desktop platform is pretty simple and easy to use.

On the main page you can search using a number of criteria, including category, risk level, and professional vs. community-built portfolios.

If you’re curious of a Motif’s performance, the full details page for each Motif also provides a chart showing returns over time. You can also compare the Motif’s past performance to any other ticker symbol, check out relevant news, and see what other Motif users and pros are saying.

Furthermore, you can set up alerts to notify you when a Motif you’re watching hits a certain value. Also, watch lists for stocks, ETF and Motifs can be set up so you don’t lost track of what you’re watching. 

The Desktop Platform Downside

Unfortunately, the robust screening features available for Motifs aren’t provided for individual stocks and ETFs. To pull up a stock or ETF quote, you have to enter the ticker symbol in the search bar.

There are no tools to help investors find individual securities, since the focus is on diversified, packaged investments.

Moreover, the desktop platform doesn’t have a ton of features or resources built in. If you want to chart individual stocks and ETFs, your options are limited.

You can see tick data, but no volume or other indicators or studies. Obviously this is not the platform for active day traders.

For investors looking to dive deeper into the data, Motif’s platform isn’t the ideal place to do research. This isn’t necessarily a deal breaker as lot’s of other sites readily offer this information. Hence our Motif Investing review. Check out our MeWe Stock review here.

What Are Motif Investing Fees in 2021? (Pricing Review Breakdown)

  1. Next Market Open Trades – $0 per trade for Our Professional Motif Portfolios. $9.95 per trade for Your Built or Community Motif Portfolios
  2. Next Market Open Trades – $0 per trade for single stocks/etf’s. $0 per trade for IPO or secondary offerings
  3. Real-Time Trades – $9.95 per trade for Our Professional Motif Portfolios. $19.95 per trade for Your Built or Community Motif Portfolios
  4. Real-Time Trades – $4.95 per trade for single stocks/etf’s. $0 per trade for IPO or secondary offerings

To invest in a motif, you can start investing for as little as $300. To trade on margin, you’ll need a minimum balance of $2,000.

Buying and selling a broker-constructed motif is free of charge if you place a market-on-open order. This means the order will execute at the opening bell on the next trading day. Otherwise, you can pay $9.95 to have the trade executed immediately.

Each motif comes with an annual fee. The brokerage firm calls it an “annual licensing fee.” Impact Accounts pay 0.25%. This same charge is applied to certain motifs in a regular account. These are target-date, fixed-income, and investing classics motifs. Other themes cost 50 basis points. Horizon motifs, which have a lifespan, have no fee.

On its most basic level, Motif charges $4.95 per share and $9.95 to $19.95 per motif. However, it’s important to check out Motif’s complete list of commissions and fees.

Customer Service: Motif Investing Review

The customer support section of the Motif site is fairly comprehensive. You can call a toll free number or email Motif for more help from 9 a.m. to 6 p.m. ET Monday through Friday.

Unfortunately, the broker is closed on the weekend, and there is no on-line chat function. Moreover, the company does not have a network of branch locations.

Pros: Motif Investing Review


Cons: Motif Investing Review


Who Is Motif Investing For?

Motif isn’t designed for active stock traders. For investors who like a hands off approach, Motif might not be your best choice.

Motif is also one of the best services for diversifying a small investment. The ability to trade up to 30 stocks or ETFs for one low commission is truly noteworthy, as is the support in finding investments that align with your values.

In my opinion, Motif Investing is especially helpful for those who are looking to invest in trends, or who want exposure to a particular sector. Motif would probably be best for fund investors would like the ability to customize the baskets they trade.

Unsure Where to Start?

All things considered, the best way to start investing in stocks is to pick a style of investing then educate yourself.

As a matter of fact, you don’t need to spend thousands of dollars to get there. In other words, there is no magic formula, just patience and a hunger to learn.

Join Bullish Bears to watch live how we read charts. Come learn to identify the trading approach that suits you best. Check out another boutique broker called MooMoo if you’re looking for other alternatives for your trading needs.

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