Is there a Rumble stock stock price? Have you even heard of rumble.com? Rumbling the social media giants? There are a lot of social media platforms available now.
As a result, if there's a platform we don't like, we can leave it. We've seen social media giants, aka Big Tech, called to the carpet with senate hearings. So what does that mean for something like Rumble?
Rumble Stock Price
- Have you ever heard of Parler? Well Rumble is another conservative leaning social media platform. As a result, is there a Rumble stock price yet? The answer is no. As we see censoring favoring one side of the isle over the other, people are looking for a platform that allows them free speech. It's something to watch now.
1. Social Media Censoring?
The United States presidential elections are over. The counting has begun, states have been awarded, disputes have been raised and a lot of noise has been generated around it. How many remember this?
This is Twitter censoring the President of the United States. Now how many of you remember this?
This tweet by the former Prime Minister of Malaysia calling for a mass genocide of French population was not only not censored, forget removal, but was kept on display for days until the French Junior Digital Affairs Minister Cedric O warned Twitter of it being accomplice to murder forcing Twitter to finally take it down.
While the governments across the world turn right wing starting from India in 2014, to US in 2016 and UK in 2019, the giants of social media (Twitter, Facebook and YouTube) continue to be dominated by a left leaning leadership.
This has led to what is claimed by right wing conservatives as throttling of their voices on these platforms. As is with Physics, if you compress something, it stores energy.
Beyond a point, the compression fails and the stored energy explodes outwards. This suppression of right wing conservative voices by social media giants has led to an explosion of up and coming social media apps.
These are apps that cater to the right wing conservatives and promise of no restriction on their speech. We have had alternatives to all the big giants; MeWe for Facebook, Parler for Twitter and now Rumble.com for YouTube.
2. What Is rumble.com?
Rumble.com founded in 2013 by Chris Pavlovski is a video distribution and hosting platform. A creator uploads his/her videos to their website which they then distribute to AOL, Yahoo, MSN and YouTube.
Rumble has also launched their own video platform where they claim to monetize those videos which YouTube has demonetized.
There are three ways for creators to make money off Rumble. First and most common is the profit sharing mechanism. The creator gives Rumble all of the rights and in return Rumble passes down 60% of ad revenue from third party services and 90% of YouTube ad revenue.
One can also upright sell the videos to Rumble who license it and one can earn up to 1000 USD for exclusive license (only on Rumble). And up to 500 USD for non-exclusive license.
Rumble generates revenue exclusively from ads on its platform and from ads in its videos on distributor sites including YouTube channels. Maybe one day we'll see a Rumble stock price.
3. From Obscurity to Popularity: Rumble Stock Price
Rumble.com had humble beginnings. The initial distribution content being harmless videos of pet antics and news content from Reuters.
It also showed videos from America’s Funniest home videos & fact checking sites Snopes. However after the US elections 2016, it has seen a lot of traffic being driven to it by right wing conservatives.
People who visit the sides for the political videos and podcasts. Some of its creators include Dan Bongino (former Secret Service agent) who is now the investor in the platform, conservative author Dinesh D’Souza, writer John Solomon, Rep Devin Nunes and Pro-Trump commentators Diamond and Silk.
4. Rumble Headquarters
It's headquartered in Toronto, Canada with 12 employees. It also relies on workers from Cosmic Development. Which is an outsourcing company Pavlovski founded in North Macedonia. It's a haven for more than 100 pro-Trump websites.
Rumble.com’s increasing popularity received a specially large boost in US Presidential Elections 2020 where it received 60 million visitors in October 2020 as compared to 45 million in September 20201.
As a result, it's only poised to grow as right wing conservatives across the world decide that they've had enough with the censorship. And decide to migrate to these platforms.
One of the indicators of the rise of these platforms is the topping of ranking charts by Parler following Biden’s win. Parler is the alternative to Twitter who promises free speech and assures no banning or de-platforming for those with right views.
Is the World Ready to Rumble?
- There has been an increasing rise in voices against the censorship policies of Twitter, Facebook and YouTube across the globe. A lot of claims of suppression coming from countries with Right Wing governments which include India and the UK. India, which brought in a right wing conservative government in 2014 and reelected the same with increased majority in 2019, has twice raised an issue with Twitter regarding their geographical integrity. Twitter has yet to respond.
Across the world, YouTube continues to demonetize videos that are far right, ultra conservative, against Islam. They've now expanded its scope to demonetize conspiracy theories as well.
A lot of these creators and their audiences have already moved to Rumble and it won’t be long before others follow suit. Which could result in a Rumble stock price.
1. Potential for a Global Rumble?
5 billion people across the world have access to Internet as per internetworldstats.com. 4.14 billion people used social media in October 2020.
34% of Americans identify themselves as conservative. The real number might be higher as those who are publicly conservative are often hounded and troubled by those on the left political spectrum.
To estimate the reach of right conservative narrative, one just needs to look at the following countries where the government is conservative.
Andrija Mandić (and others)
Freiheitliche Partei Österreichs
Alliance for Brazil
Eesti Konservatiivne Rahvaerakond
Bharatiya Janata Party
Kam pieder valsts?
Partij voor de Vrijheid
Prawo i Sprawiedliwość
Serbian People's Party
Slovenska demokratska stranka
Swiss People's Party
Conservative party; UKIP
In several other countries, right wing influence is gaining popularity. As a result, that might form the government in the future as well.
Tom Van Grieken
Kristian Thulesen Dahl
Marine Le Pen
Alexander Gauland and Alice Weidel
Juntos por el Cambio
Svoboda a přímá demokracie
Alternative für Deutschland
2. Could Recent Elections Have an Impact on a Rumble Stock Price?
To make an even more accurate estimation on right wing inclined population, let's look at the recent elections in 2019 in UK and India where a conservative government came to power.
In 2019 UK elections, there were 32 million voters, and the vote share of the conservative party was 43.6% or approx. 13.9 million votes. Similarly, in India from 603.7 million votes, the Bharatiya Janata party had a vote share of 45% or 271.6 million votes.
Trends are similar across the globe. It is safe to assume that on an average at least 40-45% of the population will be inclined towards the right.
From a 4.14 billion users of social media across the world, this pegs a range of right-wing users at 1.65-1.8 billion users. This is the potential reach at the minimum for Rumble.com and its companion alternative social media apps.
3. What Does It Mean for Rumble Stock Price Value?
Youtube was acquired by Google in 2006 for 1.65 billion USD in 2006. Its revenue at that time was 15 million USD per year.
In 2019, YouTube’s revenues stood at 15 billion USD. It has 2 billion logged in users which is half of the social media population across the globe.
Morgan Stanley pegged its value at 160 billion USD in 2018, Needham Analyst Laura Martin at 300 billion USD.
If we were to take a fair guess, Alphabet, the parent company of YouTube is currently valued at 1.18 trillion USD. YouTube revenue of 2019 was 10% of Alphabet’s revenue.
It would be safe to assume YouTube’s value at 118 billion USD. With a revenue of 15 billion USD, this gives it a Price to sales multiple of ~8x.
Rumble.com is generating 50-60 million unique visitors every month. Applying the same 40-45% conservative user ratio, out of the 2 billion YouTube users, at least 800-900 million users can potentially migrate to Rumble.com; which will jump its revenue by 10x.
Rumble.com’s last known revenue was 106.4 million USD. This pegs the valuation of the company at a revenue of 800 million USD. Now imagine this revenue multiplying 10 times. The company has a potential to be worth billions in the future.
Rumble Stock Price Conclusion
Frustrations mount across the world’s right wing conservative social media users as the increased censorship and clampdown, especially with a visible bias towards the right and relaxations towards the left, come into the limelight.
People can be forgiving for a lot of things. But they're not forgiving of someone trying to suppress their freedom. In an age and time, when freedom is as basic a necessity as food and water, and with alternatives emerging that provide and guarantee such freedom, the time of old tech giants is almost over. The sun is rising on the new ones.