Stock Offering

Stock Offering

7 min read

A stock offering is an essential part of the stock market. The world of finance is dynamic and vast. That being said, there’s a lot that goes on to make the stock market run smoothly. Since the inception of financial securities and its market, we’ve been on the chase to find ways to profit. The goal is to gain financially from this marvelous creation.

As a trader, you need to know what to be aware of when it comes to stocks. One such component of the financial markets are stock offerings. Therefore, this article is going to explain what stock offerings are. So, let’s get started!

You may be wondering what a stock offering is? Well, it’s when a company issues or sells a stock or bond to the public. It’s a way for companies to sell a share of their business to the public to generate capital. 

Primary and Secondary Market

When companies go public, they give us the opportunity to buy stock in their company. Our buying and selling generates company revenue. In fact, it makes us investors of the company if we hold long term.

Why do companies do this? For various purposes like expansion, development, inventory uses or balancing debt, etc. Stock offerings are done various ways. Therefore, get ready, because we’re about to explain it all in detail.These offerings will have a bullish or bearish effect. This can affect, not only the stock, but the market as well. For example, if Apple is having a bearish day, then the rest of the market is typically down. Keep that in mind. We can get really excited about offerings only to be in the red. Did you know there are two different different markets for a stock offering? They’re the primary and secondary markets. The primary market is a place where securities or shares are created and issued for the first time. In other words, a private company going public for the first time.

The secondary market is a place where securities are traded, bought, and sold by investors and traders daily. This is the market we’re most familiar with. Especially if you do options trading.

In the primary market, companies sell their stocks and bonds to the public for the first time via Initial Public Offering (IPO). This generates funds and allows them to publicly list their companies on the stock exchange.

IPO’s are attractive to traders. We like the potential we see and the ability to cash in on that potential.  

The secondary market is basically the stock market and exchanges. This is where stocks are listed, sold, bought and traded.

Both these markets have crucial and dynamic functions. These markets work together to make the financial world balanced and harmonious. 

The primary and secondary markets need each other. Each one serves a purpose in getting us stocks to trade.

Primary Offering

A primary stock offering is the first time a security or bond is floated or sold to the public. As a result, a company raises the capital they need to grow and expand.

The process a company follows to offers its shares for sale is known as an Initial Public Offering also known as an IPO. 

In other words, a private company wants to be listed on the major stock exchanges. As a result, they become a publicly listed company. Then its shares are traded on the secondary market; also known as the stock exchanges. 

Filing for an IPO is no easy feat. First, they need the proper documentation in order to meet the necessary requirements. Second, they need approval from the people in charge. So how do they make this happen?

This involves creating a written catalogue explaining the company, its business, and its future. Then they have to detail how they plan on utilizing the funds which they’ll generate from the sale of stock. Therefore, a primary offering is conducted through an IPO.

Initial Public Offering

The process of an Initial Public Offering (IPO) involves the offering of shares of a private company to the public via a new security issue.

Now we know from reading above, by the time a company is IPO ready, they’ve done extensive research into their brand. Think Uber vs Lyft stock. This process involves hiring merchant bankers who assist and conduct the entire process of an IPO for the corporation. The company must meet the mandatory requirements put out by the Securities and Exchange Commission (SEC) to conduct an Initial Public Offering.

An IPO provides a company with the opportunity to generate capital for further expansion or growth by offering its shares. Investment banks and merchant bankers help the corporation decide the price, date, and various other aspects for the IPO. 

By conducting an IPO, the company also provides an exit to the various angel investors, company founders and others involved to gain and fully profit from their initial investments.

Would you exit a private company who was going public? That’s something we’ve never considered. I think I’d take the profit from my initial investment instead of having to share profits with everyone.

Why IPO’s Excite Us

If you’re apart of our Facebook page or in our trade rooms, then you’ll see how exciting an IPO can be. It’s a brand new company we can get in on at the “beginning”.

It’s has history and yet, it’s untapped potential. As a result, we have stars in our eyes. Or I should say dollar signs. 

What’s the goal of every trader? To make money. And to make as much as we possibly can. We can admit it; we’re a little greedy at times. 

An IPO is like fresh meat for us. Untapped profit potential. Hallelujah! Therefore, knowing how to read charts, patterns and technical analysis is key.

Couple that with fundamental analysis, and we’re well on our way to profit. Hence why IPO’s are exciting. Remember, however, that they can be bearish initially. 

We forget that. When it happens, we’re scratching our heads wondering what went wrong. Hence why this article is helpful. 

There are different offerings. As a result, if we understand them, we understand price action that happens as a result of the offering.

Is an Offering Good for a Stock?

That depends on the offering type. We know money is raised during a pubic stock offering. However, we need to understand it’s not the same as earnings. When a stock is made public, shares are available to the public. Which, in turn, means dilution happens. This occurs because earnings money must be divvied up among everyone. More shares mean more people receiving earnings money. So it’s probably not going to be as profitable in the beginning. 

To understand if an offering is good for a stock, you need to understand the different offering types. As a result, we hope you’re reading and taking in this article.

Different offerings bring different results. They’re another way to make profit. And that’s the goal. Think of it like the staircase in the main hall of Hogwarts. Yes, a Harry Potter reference. 

The staircase moved at will. They had to learn how to use it. Trading is much the same. Learn how to navigate it, and you’ll last a long time.

Advantages of an IPO Offering

An IPO provides the company with a large capital from the public for selling the company shares.

Related Articles

floating stock

Floating Stock Definition

Have you ever noticed companies with large bid-ask spreads? There is a significant difference between a stock’s buying and selling price. What is the reason

Read More »
risk reward profile

Risk Reward Profile

One question I always ask myself before committing to time, money, or other resource is this: what will I get out of it? Simply put,

Read More »

Claim your 100% FREE Trading Courses. This is strictly for people who are hungry  for knowledge. We’ll teach you how to trade!

Rated Best Value by Investopedia


If you’ve looked for trading education elsewhere then you’ll notice that it can be very costly.

We are opposed to charging ridiculous amounts to access experience and quality information. 

That being said, our website is a great resource for traders or investors of all levels to learn about day trading stocks, futures, and options. Swing trading too! 

On our site, you will find thousands of dollars worth of free online trading courses, tutorials, and reviews.

We put all of the tools available to traders to the test and give you first-hand experience in stock trading you won’t find elsewhere.

Our content is packed with the essential knowledge that’s needed to help you to become a successful trader.

It’s important to treat day trading stocks, options, futures, and swing trading like you would with getting a professional degree, a new trade, or starting any new career.

Invest the proper time into your Trading Education and don’t try to run before you learn to crawl. Trading stocks is not a get-rich-quick scheme. It’s not gambling either, though there are people who treat it this way. Don’t be that person! 


The Bullish Bears team focuses on keeping things as simple as possible in our online trading courses and chat rooms. We provide our members with courses of all different trading levels and topics.

If you’re a beginner, intermediate level, or looking for expert trading knowledge…we’ve got you covered. 

We have a basic stock trading course, swing trading course, 2 day trading courses, 2 options courses, 2 candlesticks courses, and broker courses to help you get started. Free.

Just choose the course level that you’re most interested in and get started on the right path now. Become a leader, not a follower. When you’re ready you can join our chat rooms and access our Next Level training library. No rush. We’re here to help.

Click Here to take our free courses.