Below is a list of the most popular vape stocks. E-cigarette stocks aren’t large in number because vaping is still a fairly new process. However, you can check out stocks like $PM, $XXII, and $MO. These tobacco stocks could see a jump to vaping.
In this article, we will explore the major players in the vape stocks industry and how their stocks can be affected in the coming quarters. There has been a lot of controversy in the tobacco industry. Although e-cigarette sales are rising, they are a relatively new market. Therefore, their health concerns or benefits are still unknown. On the other hand, numerous studies have concerned conventional cigarettes and their health risks. Therefore, investing in this industry can be hazardous.
What Are the Best Vape Stocks in 2026?
| Symbol | Name |
|---|---|
| XXII | 22nd Century Group |
| BATS.L | British American Tobacco |
| PM | Philip Morris |
| MO | Altria Group |
| CRON | Cronos Group |
Vape Stocks (Introduction)
In the last decade, vaping has become almost as popular as smoking an old-fashioned cigarette. However, the Biden Administration and the Food and Drug Administration (FDA) decided to look into tobacco consumption. Biden and federal regulators are looking to slash the amount of nicotine in cigarettes, which could increase vape sales. On the other hand, the FDA decided to ban Juul e-cigarettes, which was later temporarily halted by a federal court appeal.
Let’s begin with Juul. When you think of vape stocks, that’s who you think of. The company’s product is top-rated among teens and young adults.
Juul isn’t public, but 35% of the company belongs to one of the largest producers and marketers of tobacco products in the world, Altria Group (NYSE: MO).
FDA Ruling
The FDA’s ruling would ban any sales and production of Juul e-liquid products. The government organization cited incorrect data on the ‘’toxicological profile” of many Juul products.
It also expressed health concerns, but no hazard information was released. This allowed Juul to challenge the ruling. The ruling is based on a lack of information provided by Juul rather than immediate health concerns.
The company also challenges this. So, the FDA is also looking at similar companies and their products, which could scare vapers and send them back to cigarettes.
Biden’s proposal to limit nicotine content is still far from being approved. However, it could positively impact many vape companies and vape stocks.
FDA & Health
All these numbers look good on paper but mean nothing without the FDA’s seal of approval. Does BTA have it? Indeed, it does. The FDA approved BTA’s e-cigarettes and tobacco-flavored pods. According to the data, Vuse products have fewer harmful chemicals than cigarettes. BAT claims there are around 99% fewer toxic chemicals in their product. Overall, they claim less risk.
Marketing of certain products remains, however, forbidden. However, this isn’t an issue since most users share their thoughts on every product through word of mouth.
Vape Stocks: Company Analysis and Financials
Philip Morris (NYSE: PM)
Philip Morris is one of the world’s largest producers of cigarettes thanks to its success with Marlboro. Its products are sold in 180 countries.
In 2014, PM decided to expand its products to meet the new demand for e-cigarettes and alternative, less harmful products. So, it launched its brand called IQOS. It is branded as a tobacco heater.
According to the FDA, it is safer than smoking a regular cigarette. However, e-liquid companies like Juul claim their product is even safer. But they’re a good company to consider for vape stocks.
The product currently has over 20 million users, of whom over 70% stopped smoking completely and switched solely to IQOS. The company is receiving positive feedback from the FDA and is planning to expand its presence in the US market.
To conclude the Philip Morris section, the company has its toes dipped in both the cigarette and vape markets. In addition, it is slowly and successfully expanding its tobacco heater brand internationally.
British American Tobacco (OTCMKTS: BTAFF)
British American Tobacco (BAT) is another cigarette company that joins the ranks to compete in the e-cigarette market under the name Vuse. BAT is the value share leader in the US, Canada, France, Germany, and the UK.
These are the top 5 vapor markets in the world. The product is also gaining significant momentum in the US. In addition, it is the leader by value share in 22 states.
The company recorded a 59% revenue growth and a 70% volume growth, and converted 900K new customers to its products. In addition, it claims the throne for the number 1 vape brand with a 32% global value share. So, put this on a vape stocks list.
22nd Century Group (NASDAQ: XXII)
If you haven’t heard about 22nd Century Group, it’s perfectly normal. The company makes low-nicotine content cigarettes. Regulators claim it is less detrimental to our health since it is less addictive. It is also an excellent tool to reduce and eventually stop smoking. It is the only company with low-nicotine cigarettes. If Biden’s nicotine reduction plan comes to life, the 22nd Century benefits. It is still too early to see significant growth, but the company should be added to your watchlists if there are any cigarette changes. But wait, there’s more.
The company also produces genetically engineered cannabis plants with psychoactive compounds. So, besides being in the cigarette business, it is also biotech. Cannabis is legal in half of the country, and every few months, new states want to legalize it recreationally or medically.
If the 22nd Century can combine its low-nicotine cigarettes and cannabis, it can make a splash on the market. Some tobacco and cannabis users, as well as investors, would be interested in this product. So, vape stocks could see a shot in the arm.
Philip Morris (PM) Stock Performance (2026 YTD)
| Year | Performance | 2026 (YTD) | +8.3% |
|---|---|
| 2025 | +16.7% |
| 2024 | +9.5% |
| 2023 | +3.5% |
| 2022 | -3.5% |
Final Thoughts: Vape Stocks
Multinational cigarette companies such as Altria, Philip Morris, and British American Tobacco run the best-selling vape stocks. If you think about it, it makes perfect sense. In the eventual case of cigarette usage declining, users will naturally switch to vape products.
Cigarette companies win in both cases. The legendary Marlboro man will no longer smoke a cigarette but a lemon-flavored Juul.
There is always the possibility of major tobacco companies adding cannabis to their list of products once the plant becomes federally legal. Today’s list included an odd player, 22nd Century Group, a biotech/low-nicotine company with the potential to gain significant market share.
Please do not trade any of the securities on this vape stocks list unless you know how to trade.
