Bullish Bears Logo
What Is Diversification

What Is Diversification in Stocks?

9 min read

Don’t put all your eggs in one basket! That’s just another way of saying diversification. Fund managers and investors constantly try to find the right balance for their portfolios. Meanwhile, others go all-in on a single stock or industry. Which strategy is the best? There are winners in both categories, but in the long run, diversifying works best. Once again, the investment strategy and goals are important factors. Let’s take a look at both sides of the coin.

Diversification is an investment strategy that aims to spread risk in a portfolio.

Investors hope the portfolio will have higher returns over a long period.

Diversification works best when the various components of a portfolio act differently to the same economic event.

Some will gain in value, while others will lose value. In other words, they are negatively correlated. Meanwhile, positively correlated investments will rise and fall simultaneously. Volatility is spread across all assets to prevent large single-day or period drops.

The following section will dissect the what is diversification strategy in more detail.

What Is Diversification

How to Diversify Efficiently

There exist many ways to diversify efficiently. Investors have access to more than stocks for their portfolios. What is diversification? The options below have different timeframes, liquidity, availability, and risk level.

  1. Stocks – Large/Mid/Small Cap
  2. Emerging Markets – Developing Nations
  3. Fixed-Income – Bonds 
  4. Real Estate and REITs – Personal and Institutional
  5. ETFs and Mutual Funds
  6. Commodities
  7. Cash and Short-Term equivalents
  8. Alternatives – Hedge Funds, Gold, Oil, Crypto, Derivatives, etc.
  9. Foreign Investments

Different investors will choose a different strategy. Wealthier individuals will choose to hire someone to invest on their behalf. Those with more time and expertise will do everything themselves. Banks will offer their diversified products (mutual funds) with higher fees. It is up to the investor to sit down and evaluate their options based on their experience and the funds available. 

What Is Diversification With a Financial Institution

Individuals who invest with a financial advisor generally see their returns grow over time. They offer funds that range from very conservative to very aggressive. The main difference is the allocation of stocks and foreign funds. Generally, returns will hover around 6-10%.  Below, I will give an example of an allocation for various investor types.


60-65% Fixed Income

25-30% Equities

5-15% Cash and Equivalents

Moderately Conservative

55-60% Fixed Income

35-40% Equities

5-10% Cash and Equivalents

Moderately Aggressive

35-40% Fixed Income

50-55% Equities

5-10% Cash and Equivalents


25-30% Fixed Income

60-65% Equities

5-10% Cash and Equivalents

Very Aggressive

0-10% Fixed Income

80-100% Equities

0-10% Cash and Equivalents

Financial institutions will only offer more diverse investment options to wealthy individuals ($500k +). I worked for a bank for almost five years. In my experience, banks and financial institutions often push their products over their competition. Their commission is much higher. 

Before investing with them, read the fund facts and look at what the competition offers—some mutual funds charge over 2% fees. Returns can also be better elsewhere in the same industry. 

Trading Rooms Stock Signals and Trading Alerts Stock Watch Lists
DESCRIPTION Bullish Bears offer trade rooms in our Discord. Our chat rooms include penny stocks, large caps, options, and futures We offer stock signals and trade alerts through our watch lists and Discord bots using Tradytics Swing trade and day trade watch lists with hand-picked symbols that have the best chance of breakouts. These are stocks to watch

What Is Diversification With Algorithms

Some institutions offer computer-based software for investing.

An algorithm takes care of the buying and selling. It also comes with lower fees since the computer doesn’t need a wage or a bonus.

The algo will find optimal buying and selling opportunities. However, it may not be that simple to trust an AI.

Many opt to build their own trading bot. Many companies offer this product. Below are two examples.

Lime executive

Price Series

Self-Directed Investments

Investors who wish to invest alone have many options in their arsenal. Most alternative investments aren’t directly available to everyday investors. Therefore, a mix of stocks and ETFs is an excellent start. It is important to pick between different categories.

  1. Industry and sector
  2. Market capitalization
  3. Growth vs Value
  4. Dividends
  5. Geography
  6. Active or Passive Management – Rebalancing the fund

Most financial institutions offer self-directed investment accounts. Investors can buy a wide range of products from different institutions. 

What Is Diversification With Averaging

Whether you are investing with a financial institution, it is wise to add funds on a bi-weekly basis, or whenever your paycheck comes. This strategy allows investors to take advantage of highs and lows. Beware of fees for every purchase if there are any.

This example can apply to another real-life activity. How often do we refill our gas tanks? When it’s almost empty, halfway through, once a day? It’s best to buy gas regularly to avoid paying more on a day when gas is more expensive. We might also get lucky and refill on a good day. Over the long-term, refilling on a regular basis works best. 

Pros and Cons of Diversifications


Here is a resume of what we have seen so far.

  1. Reduces portfolio risk
  2. Higher long-term returns
  3. Less volatility
  4. Use of new investment resources


We haven’t seen any negative aspects of diversifying.

  1. Short-term gains are limited
  2. Gains are not guaranteed
  3. Managing different assets requires a lot of knowledge and time unless it is done by a professional
  4. Fees for transactions and commissions

At the end of the day, it is very difficult to obtain a perfectly diversified portfolio. The easiest option is to invest in an existing ETF or index fund. In the next section, we will take a look at various existing portfolios and YOLOs that happened in the last quarter.

Stock Market Indexes Stock Market Sectors List List of Stock Symbols
DESCRIPTION Stock indexes list that includes S&P 500, Dow Jones, Nasdaq 100, Russell 2000 and foreign indices
11 sectors, IT, healthcare, energy, real estate, financial, materials, utilities, industrials, consumers, communications
Stock symbols list that includes company name and ticker symbol. Non-listed companies are included

Diversifying With ETFs

1. S&P 500 (NYSEARCA: SPY or IVV)

Any index that follows the 500 biggest companies on the US stock market is worth a look. Furthermore, fees are often below 0.1% yearly. It is naturally diversified, although heavy on tech.

1-year return: 12.20%

5-year return: 83%


ProShares and Invesco offer two very good ETFs following the top 100 non-financial companies on the NASDAQ. Their stock allocations are different and fees are below 0.2%. The index is very tech-heavy which can be a good or a bad thing. FAANG+ stocks are beginning to trade in different directions which can allow for more diversification in the next years.

1-year return: 4-6%

5-year return: 160-620%

3. Russell 2000 (NASDAQ: VTWO or NYSEARCA: IWM)

If we take the top 3000 US companies and remove the top 1000, we obtain the Russell 2000 index. Vanguard and iShares offer two good ETFs tracking this index. It is following smaller-cap companies at different growth stages. These stocks are less predictable in the long term.

1-year return: -10.97%

5-year return: 43-44%

4. Dividend ETFs (NYSEARCA: VIG or SCHD)

Vanguard and Schwab offer two very good options for a dividend ETF. Both their expense ratio is 0.06%. Their top 10 holdings are very recognizable. On top of solid growth, they offer quarterly dividends of 1.67% and 2.91%, respectively.

1-year return: 11-14%

5-year return: 71-74%

5. Environment, Social and Governance ESG (MUTF: VFTAX or NASDAQ: ESGU)

What is an ESG fund? It is a fund that invests in socially responsible and sustainable companies. Once again, Vanguard and iShares both offer good options. Ironically, the term ESG can fit any company. Microsoft, Tesla, Amazon, and Meta are in the Top 10 holdings. Oil and arms companies won’t be included. 

1-year return: 9%

5-year return: 65-88%

There is a variety of other ETFs that are more industry-specific. Once again, it is important to consider numerous factors before choosing one for a long-term investment.

Diversifying VS YOLOing

Do you know the difference? You might think there shouldn’t be a distinction between the two because they’re so different. But when it comes to trading or investing, people get a little crazy.

In my opinion, this is the most important section of this article. It can be a life-changing decision that can affect your life forever.

If you choose this strategy, you must be ready to lose your entire investment.

It is not a wise strategy if the decision keeps you up from 9:30 until 15:30, and your index finger keeps hitting that refresh button.

The best way to YOLO is to buy options (on margin for bonus thrill). 

One of the most famous is u/DeepF*ckingValue, with his overly successful GME calls.

Unsuccessful ones way outnumber the number of successful options. However, once you find yourself on the winning end, it becomes an ecstatic feeling. Returns and losses can be far greater than from simple funds trading.

Final Thoughts

Now that we all know how to attempt portfolio diversification, it’s time to put it into practice. Or not…just YOLO into Tesla or Bitcoin calls. A balanced portfolio is always a better long-term choice. You can either go to a financial institution and let them pick one for you or choose between the many existing ones. Make sure to do your due diligence ahead of time.

If you want to learn more about how to profit from the stock market, head over to our free library of educational courses. We have something for everyone, including trading options for those with small accounts.

Related Articles

Black Friday Stocks

Black Friday Stocks to Watch

Thanksgiving and Black Friday mark the start of the holiday shopping season. It provides a unique lens through which investors can gauge consumer sentiment, economic

Read More »


If you’ve looked for trading education elsewhere then you’ll notice that it can be very costly.

We are opposed to charging ridiculous amounts to access experience and quality information. 

That being said, our website is a great resource for traders or investors of all levels to learn about day trading stocks, futures, and options. Swing trading too! 

On our site, you will find thousands of dollars worth of free online trading courses, tutorials, and reviews.

We put all of the tools available to traders to the test and give you first-hand experience in stock trading you won’t find elsewhere.

Our content is packed with the essential knowledge that’s needed to help you to become a successful trader.

It’s important to treat day trading stocks, options, futures, and swing trading like you would with getting a professional degree, a new trade, or starting any new career.

Invest the proper time into your Trading Education and don’t try to run before you learn to crawl. Trading stocks is not a get-rich-quick scheme. It’s not gambling either, though there are people who treat it this way. Don’t be that person! 


The Bullish Bears team focuses on keeping things as simple as possible in our online trading courses and chat rooms. We provide our members with courses of all different trading levels and topics.

If you’re a beginner, intermediate level, or looking for expert trading knowledge…we’ve got you covered. 

We have a basic stock trading course, swing trading course, 2 day trading courses, 2 options courses, 2 candlesticks courses, and broker courses to help you get started. Free.

Just choose the course level that you’re most interested in and get started on the right path now. Become a leader, not a follower. When you’re ready you can join our chat rooms and access our Next Level training library. No rush. We’re here to help.

Click Here to take our free courses.