Have you ever googled a ticker symbol and had Yahoo Finance pop up? Yahoo Finance pulls up great fundamentals and prices at the drop of a hat. Did you know you can pay for their premium service? It has everything you need in an easy dashboard. We did a Yahoo Finance Premium review to see if they’re worth the money.
What Is Yahoo Finance?
If you’re like me, one of the first places you will go to for a basic overview of a stock or company is Yahoo Finance. For the young ones, Yahoo used to be one of the leading search engines and free email services on the internet. Long before Google came along and kind of took both of those markets over.
Since then, Yahoo has had to find other outlets to remain relevant. The most popular of which are its news, finance, and fantasy sports sites. If you like playing fantasy football and checking stock prices, chances are you remain one of Yahoo’s high-volume users.
Yahoo Finance gives a fairly in-depth look at stocks and funds. As well as an up-to-date news feed from some of the most trusted financial news sites on the internet. Yahoo even provides free basic charts, company profiles, and a look at balance sheets and financial information.
Which quite frankly is most of the data you’ll need if you’re a casual investor. For those who want a little more from their platform, there’s a premium version of Yahoo Finance that provides you with up-to-date market trends, investor insights, and much more! Our Yahoo Finance Premium review does a deep dive into what they offer.
A Yahoo Finance Premium Review of the Main Features
Anything you see on the free version of Yahoo Finance that has a lock symbol next to it is only available in the premium version. You may find that everything you need when looking at a stock is available for you to access in the free version. But for those investors wanting more information and features, here’s a Yahoo Finance Premium review of what you get.
Daily Trade Ideas Based on Your Interests: Kind of an interesting feature here, Yahoo actually takes your recent search history and stock watchlist choices and provides daily trading ideas. If you are paying for a premium service, you are probably more of an advanced investor so you are most likely doing your own due diligence and research into companies. Daily trade ideas might be a cool feature, but most serious investors know not to just blindly follow a suggestion, no matter who is providing it.
Curated Third-Party Investment Research: Definitely more of what you are looking for if you are a serious investor. Yahoo Finance Premium provides subscribers with up to date analyst reports from Morningstar and Argus on a daily basis. Users can read the reports online or download them to read later, all as a part of the premium subscription.
What Do You Get With Yahoo Finance Premium?
Enhanced Charting for Technical and Event Analysis: Technical analysis can be a very important part of stock and company research, as it gives you a picture of what specifically the market is telling us. While bullish vs bearish indicators shouldn’t be blindly followed when reading technical analysis, they provide an excellent historical foundation for how a specific stock may perform.
Advanced Portfolio Analytics: You can plug the data of your real-life portfolio into Yahoo and it’ll provide you with things like risk analysis, performance analysis, and even give a quick snapshot of your portfolio fundamentals. This is fairly easy to accomplish by importing a CSV file directly into Yahoo’s interface. And you can even link your broker directly into the app.
Fair Value Analysis for Stocks: Yahoo uses the Peter Lynch valuation of stocks which is defined on the website as:
The idea that the fair price-earnings (PE) value for a growing company matches its growth rate, results from the combination of the following three factors: The stock’s PEG ratio. The stock’s five-year Ebitda growth rate.
So when you have a watchlist, you get something that looks like this associated with every stock you follow:
Not to say that the Peter Lynch fair valuation should be followed exclusively, but it’s a nice touch for users who want to get a quick snapshot of the financial valuation of a specific company.
Company Outlook: This is interesting as it gives you a sense of how the company is doing on a business level, rather than as a stock. You get a nice looking graphic and it uses key indicators like dividends, innovation, hiring, earnings, sustainability, and insider sentiment.
A Yahoo Finance Premium Review of Other Features
Whenever you sign up for a premium service you usually get a ton of other things thrown in. And Yahoo Finance Premium is no exception. You also get the following features included:
- Ad-less experience. Not ad-free, but way less ads than the free site.
- Live Chat customer support on the desktop. A nice throw-in but not a game changer, especially since it is not on the mobile platform.
- Technical events chart.
- Yahoo Finance Premium blog, which is basically a giant news feed with less ads.
How Much Does Yahoo Premium Customer Service Cost?
Price is always dependent on the eye of the payer. If you don’t mind putting effort and work into your investing research, then you probably have no problem finding all of this for free. If you’re like many investors and simply don’t have the time to search for analyst reports or bring up technical charts, then Yahoo Finance Premium may be well worth the monthly or annual charge.
Any Yahoo Finance Premium membership comes with a free 14-day trial to see if it’s what you are looking for. After that, the price comes to a monthly fee of $34.99. Or you can save a couple of months worth of payments and opt for the annual fee of $349.99. If you’re a student, Yahoo generally gives discounts with a reduced price of $24.99 per month. You can keep up with any price changes in this Yahoo Finance Premium review here.
Yahoo Finance Premium Review of Competitors
There’s no shortage of sites that offer either free or premium financial information to investors. So don’t think that Yahoo Finance Premium is the end all be all. Here’s a list of other sites that offer similar features to what Yahoo does:
- Google Finance
- The Motley Fool
There are definitely other ones out there, but this gives you a broader spectrum of sites with different focuses. Google Finance and Morningstar may be the closest to Yahoo Finance on an informational level. Whereas TradingView and TrendSpider offer more of a technical analysis point of view; in addition to the normal financial data. The Motley Fool is a well-known investing site that offers premium stock picking services and a ton of articles and podcasts. They also have individual stock charts and data available on their site as well.
Yahoo Finance Premium Review of Platforms
Most importantly, where can you use Yahoo Finance Premium? Obviously on your computer, where you simply login to the Yahoo website and your premium membership should already be activated. But a lot of investors are trading or keeping up to date on stocks from their smartphones these days.
Therefore, it’s nice to know that you can use your premium account through the mobile app. Some features are clearly not going to be as robust as on a computer. Hut for those who are on the go or are not always at a computer, it’s definitely an adequate substitute.
Final Verdict: Is Yahoo Finance Premium Worth It?
Well, quite honestly it depends on what type of investor or trader you are. If you’re a casual investor that just checks the market once a day to see how your portfolio is doing, it’s probably not worth the price of admission. However, if you’re an advanced trader or investor and rely more on technical analysis and analyst reports, then Yahoo Finance Premium may be something you want to take a closer look at.
In terms of how it compares to its competition, Yahoo Finance Premium’s audience is probably stuck somewhere between casual and serious investors. A lot of investors probably use the free Yahoo Finance site and mobile app on a daily basis; without ever thinking to pay for the premium version.
On the other hand, hardcore traders probably want more of a technical perspective and would rely on something more robust like a TradingView or TrendSpider platform. So in the end, Yahoo Finance Premium seems like a platform that’s still trying to find its core demographic in the investing world. That’s not to say that its features and user interface aren’t up to par, it’s just that a majority of people still see Yahoo as a free site. That’s a difficult psychological hurdle to overcome for people to start paying for it.